Friday, June 20, 2008


Laura Hadar launches her shop Fice in Salt Lake City

Laura Hadar in front of FICE

Stylish and uber credible, pro snowboarder Laura Hadar has just cemented her uber cool credentials; not only is she sponsored by the best snowboard brand ever - Holden Outerwear - but now the jib queen, also sponsored by Artec, Coal, Union, Milo, Satellite, Airblaster, Oakley, Nikita and Nike, owns her own tres-chic art, fashion and music store in Salt Lake City, USA.

Launched with a massive party in April this year, Laura's friends The Spits soundtracked the mayhem - as Corey Smith exhibited his art work, and riders, lcoals and cool kids alike got trashed on free beer and whisky.

With help from partner Corey Bolo, Fice is fully open for business - the boutique is chock full with delish skate, snow and street brands like WESC, Alife, Insight, Nikita, Super, Hellz Bells and many more. Paintings cover the walls while limited edition sculptures (i.e. toys) are also up for sale. No news on a online version of the store yet, but if you find yourself in SLC - a hub of the US snowboard scene - make sure to check Fice out. But be prepared to leave bankrupt.

Check out these rad pics by Adryan Ritter to get a feel of the place.

Floor Layout of SLC's FICE

Shoes and Skates at FICE


Floor Layout of SLC's FICE Hadar outside of her store FICE Shoes and Skates at FICE

Love this? Then read: The Happening comes to the UK | Celebs flock to Billabong's Design For Humanity | Best of the Blogs: catch up with pro snowboaders in summer

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