Known for their strong promotion of art and grass roots music with frequent impromptu back parking lot concerts, Salt Lake City’s FICE has also been a leading local retailer for various skate and street orientated brands. Originally founded by Oakley sponsored rider Laura Hadar, she set out to create a space that would push the boundaries of the otherwise conservative Salt Lake City. Together with Oakley, they will unveil their own custom colorway of the popular Frogskins in a release party at the store on September 27nd with after-party set for Club Sound featuring a live performance from MING&PING.
FICE x Oakley Frogskins Party Launch
160 East 200 South
Salt Lake City, Utah